Final Degree work / Final Master work
School of Psychology (UPV/EHU)
BIRIBILI is an invitation to move towards circularity (biribil+ibili). It offers a 'self-help' kit, a training table for moving towards greener and more sustainable ways of living, producing and consuming.
BIRIBILI, rather than the technical materiality of circularity, focuses on the change of mental and behavioural model. The focus is on the cultural and psychological aspects, which are decisive in addressing and overcoming individual, collective and contextual barriers to change.
Through KSIgune we want to reinforce the expert knowledge linked to behaviour, change of routines, etc.