Zetaz zeta


Final degree work


Oihane Iraguen


School of Fine Arts, UPV/EHU


Haceria Arteak




Stepping into the work of Zuloaga (Eibar 1870-Madrid 1945) is impressive, to imagine being able to immerse ourselves in his works through enormous digital screens that make us part of his work and experience the sensation of seeing his paintings as never before, this is what is proposed by the most recent exhibition at La Terminal, in Bilbao, in Zorrozaurre, located in a street named after the Basque painter, a former printing and boiler factory, converted into a large Factory of Cultural and Creative Industries (FICC) that encourages, promotes and opens up to exchange and coexistence between the different artistic disciplines that coexist in the same space.

One of its spaces will be transformed into a digital art gallery, taking advantage of technology with the aim of changing the experience of enjoying an art exhibition. More than a simple exhibition, this is a visual and auditory creation carried out as a TFG (Final Degree Project) by the student of the Bachelor's Degree in Creation and Design of the University of Fine Arts of the Basque Country, Beñat Ibarra Abal (Bilbao 1998), whose TFG project is supervised by Professor Oihane Iraguen Zabala (Bilbao, 1985), graduate in Audiovisual Communication from the UPV, Master in Technological and Performative Contemporary Art and PhD in Art and Technology from the UPV. Work experience in audiovisual production companies: Pausoka, Eyeworks and Warner Bros and teaching at IED (Istituto Europeo di Design, Madrid). Currently a Fine Arts lecturer in the department of art and technology. She is also co-founder and member of the contemporary art space Artiatx. The project is called 'Zetaz Zeta', as we have mentioned, it is dedicated to the famous naturalist/expressionist painter, where his most famous works are taken up again to be projected on walls and floors, which makes the audience experience a new way of appreciating art (an immersive and interactive way with the spectator as a participant).

La Terminal, the exhibition venue, has a space and technology where moving images are displayed on screens as well as on the floor, transforming the place into a great work of art in motion. According to its creator: 'the immersive exhibition evokes Zuloaga's artistic and inner world and emphasises a permanent dialogue between shadow and light'. The idea is to propose something different to classic museums, to seek new digital narratives and to attract new audiences that demand interaction and participation as a fundamental part of their experience. The exhibition covers a large part of Zuloaga's works, from his beginnings to his maturity, his geographical and artistic introspection and his black sensuality, including his portraits. The appeal of this is that not only his works are shown, but also commentaries on them and the museums where they are currently located.


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